Mobile Value added Services from the perspective of advertising law

Advertising's profound impact on various economic, cultural, social and political grounds is a reality which imposes itself on any society. Whereas advertising is the most important financial resources of the media and the competition in Competition in attracting and Publish ads becomes more widespread every day, determining the legal framework consistent with this Phenomenon is one of the undeniable requirements of any country. The other side, mobile operators as a modern mass media provide more services for their users every day and value added services is the most important of them. Balancing between operators' rights and responsibilities in providing these services and Consumer rights in terms of advertising law are the issues to be discussed in this article.