An Analysis of Effective Strategies in the Renewal and Improvement of Yazd Historical Texture using SWOT Technique

Cities are considered the most important civilization achievements of nations. Hence as such old cities and human settlements increase, they are more valuable historically and territorial identity. People consider the oldness of an urban place and area the symbol of their own identities. The historical textures of the city as the cradle of urban identity and memory are important and need special care and attention. Since the damage to this common heritage of citizens and country is not repairable, they need to be a top priority for authorities and planners. In this article which is descriptive - analytical and functional – it is tried to use SWOT technique in order to analyze the effective strategies in the renewal and improvement of Yazd historical texture. A field and document-desk study was employed to analyze the items. According to the final scores, the results are as follows: strengths (304, 21), weaknesses (299. 35), opportunities (276. 05), and threats (318. 19). For this purpose, the best strategy to deal with the problems and to minimize them is to maximize the strengths and minimize the threats, known as ST or conservative strategy.