Compare the Views of Academicians, Experts, Media and Sport Participants about the Workings of Mass Media in the Development and Promotion of Sport

Author(s):
Abstract:
The aim of the present was a survey of mass media position in the development of sport for all in Kermanshah city. The research method was descriptive and type of survey. Research society was all physical education faculty members, media experts and sport for all participation of Kermanshah city. Sampling method was non randomization and 174 individual responded to the questionnaire of Moradi and et al (2011). The validity of the questionnaires was approved from the viewpoint of expert's and reliability with Cronbach's alpha (α = 0/79) was approved. To analyze the data, descriptive, Friedman test and kurskalvalis was used. The findings showed that according to mean culture building was highest rank and teaching was lowest rank. Also, result of kurskalvalis test showed that no significant difference between viewpoint of tree groups about mass media place in development of sport for all. It has been concluded that sport and office and sport for all organization of Kermanshah city focus on culture building, teaching, inform and social participation as the most important role of mass media in the development of sport.
Language:
Persian
Published:
Communication Management in Sports Media, Volume:2 Issue: 5, 2014
Pages:
42 to 50
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