The content analysis of sport's news: the case study of third channel TV

Mass media have an undeniable role in shaping believes and view of society and constructing suitable ground in the field of sport. Part of sport's news has more impact on audiences of this media especially on those who are interested in sport and youth because of its direct broadcasting of events and news related to the different aspect of sport. Therefore, the purpose of the present research was content analysis of the sport's news of channel 3 (youth channel). This is a kind of descriptive and content analysis research that all the sports news output 13:15 of third channel television was desired in the last six months of 1391 and it is provided for the survey by means of Morgan table 117 sport’s news from 168 case with random sampling method. Tool’s measuring used data of encoding tables and convert qualitative traits to quantitative traits. Also, content aspect which was used in this content analysis included components of sport, gender, location of event, sports fields, content of relation to football or non-football, disabled Sport, type of sport, age groups and subject. Statistical analysis of results was done by SPSS 16 software. Some of the findings of this study indicated that more attention of the sport's news of third channel television is to technical issues of men's team sports at the level of championships national. Because of the role of sport media in making culture education, information and creation of social communion, it is expected to manage suitable, perfect and serious arrangement of news and sports program, in other to increase the expansion and development of sport in the discussed field.