Branding in the Legal and Jurisprudential Systems of Iran

Brand or the trading symbol is referred to as a special sign or symbol used by organizations to introduce their products or services, distinct from those produced or offered by the other companies and organizations. The concept of branding has also been used in the Islamic jurisprudence where the holy Quran identifies some foods as “halal” (kosher); thus, advertising and introducing these foods to the true believers and followers. Brand engineering deals with thinking of and developing the best design, imaging, customer loyalty and brand management. Branding aims at helping the consumers to find their desired quality products and services. Further, branding functions as some sort of support for the producers by monopolizing the right to them so that they can use the brand for introducing their products or services. They also have the right to sell or rent the brand through legal channels for a given time, the duration of which depends on the type of contract they make and the price paid by the purchaser.