Personalization of Services from the Perspective of Librarians in Public Libraries of Mashhad

Personalization can meet the unique needs of the individual customers.. This study was done in order to find out the feasibility of the personalized services of public libraries in Mashhad.
This survey is cross-sectional. The data were collected through questionnaires. 142 people participated in the study. Stratified random sampling based on Morgan table was used based on which110 were selected as the sample. To analyze the data, analysis of variance, repeated measures, and Bonferroni post hoc test were performed using SPSS software.
Findings: The results showed that the levels of society tend to personalize the service is above top average(3) personal priority services 'document delivery' (86/4) and the lowest priority of "abstracting services" (03 / 2) respectively. The first priority is to get the personalized service to the faculty members (71/2) and the lowest priority is to provide personalized services to all the library members (96/1). Besides, from the perspective of public librarians, the most important priority should be given to the equipments and facilities along with the Internet speed (61/8), and the lowest priority should be specified to the adequate electronic sources (68/2) .