The relationship between Environmental literacy and Responsible-Sustainable Consumption (The Case of Urmia Citizens)

Responsible-sustainable consumption is one of the important aspects of sustainable development which depends on achieving long-term economic growth consistent with environmental and social needs. In fact, recent definitions of sustainability on the basis of the “triple bottom line” concept (environment, society and economic), represents the interrelation of economic, social and environmental factors. Environmental literacy can be considered as one of the immediate determinants of responsible-sustainable consumption. Present study aims to investigate the relationship between Environmental literacy and responsible-sustainable consumption. The population of this study is 15-64 year-old citizens of Urmia and the statistic sample is 516 persons, examined using the survey method and cluster sampling. The results show that there is a significant positive relationship between Environmental literacy and its aspects with responsible- sustainable consumption. Also, multiple regression results show that 26% of the variance in responsible-sustainable consumption are determined by environmental attitudes and behaviors (the aspects of Environmental literacy).