Designing a Strategy Map for power plant industry

Strategy Map is a comprehensive tool for an organization to see things right and determine the exact path of progress toward the excellence. Having formulated a well-designed strategy map the implementation phase of strategy will be done in a satisfactory manner. The purpose of this paper is to design a strategy map for a company active in an power plant industry. At the first phase we examined the strengths, weaknesses, opportunities, threats and strategic themes in order to determines the company's strategic goals. Then, the strategic objectives were prioritized using SIR and DEMATEL. We expect that the designed strategic map could assist the company to implement its proposed strategies with the help of Quality Function Deployment.