The Relationship between Cultural Globalization and Marriage Values among Residents of Shiraz

This study aimed to investigate the relationship between cultural globalization and the values of marriage. By survey method and self-reported questionnaire, required data were gathered by quota stratified sampling among 648 residents of Shiraz aged 18 and 45. To assess the questionnaire, the Cronbach's alpha coefficient and content validity were used. This study tested the two models. The first model, examined the relationship between cultural globalization with marriage values. In the second model, the relationship between marriage and these components was investigated. The findings showed the relationship between globalization and the values of marriage. Cultural globalization components (reflexivity and communication and information technology) have the greatest impact on the values of marriage and especially the attitude to marriage. However, domestic media have not a direct impact. In addition, the results show that the components of globalization have a negative impact on the values of marriage. The first model explained 19% of the value of marriage changes. The second model can explain 14 percent of variance of marriage.