The Effect of consumer’s mindset on copycatting strategies

Use copycat are increasingly common in today's global market. Sometimes the similarities between copycat and original brands so consumers are likely to lead to confusion. Copycat are trying to gain acceptance in commercial and consumer acceptance of coverage imitate a brand leader. This study examined the role consumer’s mindset on copycatting strategies. The population of this study consisted of customers buy the Khorramabad is due to the infinite number of sample 276 was selected. Simple random sampling method was used for sampling. The data gathering tool was a questionnaire that was used to analyze the assumptions of the test. relational people regard the theme-based copycats as similar to the leader brands. featural people regard the attribute-based copycats as similar to the leader brands.