Survey the forming circumstance of competitive intelligence based on knowledge dynamic capabilities (Case Study: Small- and Medium-Sized Enterprises of LORESTAN)

Abstract:
Era of fundamental changes, organizations can stay competitive scene that adapt to these conditions. Therefore, organizations need information faster and more accurately environment analysis. Results of environment should be stored and be available to decision makers. One of the ways to achieve this goal, is the acquisition of competitive intelligence through dynamic capabilities based on knowledge. Dynamic capabilities means organization’s ability to reorganizing capabilities for encounter with dynamic environment to obtain performance and intelligence. The aim of this article is to study the forming circumstance of competitive intelligence based on knowledge dynamic capabilities. The research population was managers of all small-and medium-sized enterprises (SMEs) of LORESTAN Province (totally 1842 companies). The sample size was determined 318 on the basis of Cochran formula and the sampling method was stratified sampling. The data collection instrument was questionnaire. The results show that the knowledge dynamic capabilities affect competitive intelligence.
Language:
Persian
Published:
New Marketing Research Journal, Volume:6 Issue: 3, 2016
Pages:
147 to 160
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