Recognizing and Prioritizing Marketing Barriers Facing Agricultural Production Cooperatives of Dargaz City

In this study, marketing barriers in production cooperatives of Dargaz Township was identified and prioritized using Entropy criterion and Likert scale. Statistical population consisted of all members of agricultural cooperatives in Dargaz Township in which 118 farmers were selected as the sample using Cochran formula. The validity was confirmed by Alpha Coefficient (a=0.821). Results showed that the economic, management, human, market, operational and structural barriers had a positive and significant impact on the marketing system. Among these barriers, economic situation was identified as the first priority followed by human, market, operational, structural and management barriers respectively. Moreover, the role of intermediate agents and brokers in the sale of products (. /.6435), lack of specialists in purchase (. (/.4816) and inappropriate policies in pricing (. /.4805) were the most important barriers among the sub-indices respectively.