Destination Tourism Services Suppliers Attitude toward the Role of Social Media in Tourism Destination Marketing in the City of Ramsar

Nowadays, social media have been converted into a participatory status and made it possible for people to act as a medium and share their information (Kietzmann et al., 2011; Li & Wang, 2011). Recent studies have shown that presence of social media in the tourism suppliers marketing has been one of the mega trends that could have a significant impact on tourism system (Minazzi, 2015; Leung et al., 2013). Social media emerged at a time that tourism suppliers had reduced their budgets for the development of destinations (Hays et al., 2013), but the power of the social media is so high that it should be used to make a significant growth in tourism development (Stankov et al., 2010).