Identification of Foreign Tourist's Constraints in Iran

For better understanding the basic needs, satisfaction, participation and non-participation of tourists and what issues cause their willingness to travel to a specific destination, first, their travel barriers and constraints must be eradicated. Therefore, it is necessary to provide appropriate tourism products that will meet the basic needs of tourists without constraints. This research aims to identify the constraints of Korean tourists in Tehran. In order to achieve the aims of the research, the conceptual model was developed including variables named “intrapersonal”, “interpersonal”, “structural” constraints and “destination’s constraints”. Then 351 questionnaires were distributed among Korean tourists in Tehran. Data were analyzed using structural equation modeling and SMARTPLS. Totally, according to the results, destination’s constraints and structural constraints are respectively the most important variables, and intrapersonal constraints were the least important variable. Also, interpersonal constraints had moderate importance. Furthermore, with respect to the results of Friedman test, the personal characteristics of tourists, perceptions about Iran, and the lack of infrastructure and lack of facilities were identified as the main constraints of the research population.