Consuming Social Networks: A Study on BeeTalk Network

BeeTalk is one of the most common social networks that have attracted many users during these years. As a whole, social networks are parts of everyday life nowadays and, especially among the new generation, have caused some basic alterations in the field of identity-formation, sense-making and the form and content of communication. This article is a research about BeeTalk users, their virtual interactions and experiences, and the feelings, pleasures, meanings and attitudes that they obtain through participating in the virtual world. This is a qualitative research. The sample is selected by way of theoretical sampling among the students of University of Kurdistan. Direct observation and semistructured interviews are used to gathering data, which are interpreted through grounded theory. The findings show that some contexts like “searching real interests in a non-real world” and “the representation of users’ voices in virtual space” have provided the space for participating in BeeTalk, and an intervening factor called “instant availability” has intensified this participation. Users’ participation in this social network has changed their social interaction in the real world and formed some new types of communication among them such as “representation of faked identities”, “experiencing ceremonial space” and “artificial literacy”. Moreover, this participation has some consequences like “virtual addiction” and “virtual collectivism” in users’ everyday life that effects their ways of providing meaning and identity in their social lives. It can be said that the result of user’s activity in this network is to begin a kind of simulated relation that has basic differences with relations in the real world. The experience of relation in this network lacks nobility, enrichment and animation, rather it is instant, artificial and without any potential to vitalization.