A Study on Steryotypes using Combined Model of Macionis and Taylor: Case Study of Mahmoudabad, Mazandaran Province

This article presents research-based evidence to explore the major patterns and determinants associated with gender stereyotypes. The article employs the combined model of Macionis (2001) and Taylor (2003) in order to measure gender stereotypes. The discussion of this article is based on a survey conducted in rural and urban areas of Mahmoudabad in Mazandaran Province. The saple includes 400 males and females aged 15 years old and over. According to the results of this analysis, two key points can be addressed. First, the presence of stereotypes among males and females is mainly explaind by gender accordance. Second, stereotypes are significantly associated with age, education, religiosity, and rural-urban residence.