Representation Of Countryside Villages Place Identity in Rural Development Projects; Case study: Dareh Moradbeyg Village in Hamedan City

Identity expression from local residents` view is related to social representation theory taken from local discourse.Dareh MOradbeig is a village 3 km far from Hamedan city center which has evolved through urban outward flows using urban facilities.This village was recreational place for urban residents.Regarding the development plan of village ,how is the village identity formed under the recent transformations? How do the residents consider the place identity ?Based on Henry Lufor`s theory, space is a political and social factor the place identity of which is influenced by internal and external forces.Halfkari regards the village identity originating from village situation, formal representations and villagers` every day life.The results show that to respond residents` needs , the civili development and urban amenities must be combined to provide identity in rural housing pattern ,public spaces of neighborhood center and cultural natural potentials of Alousjerd river and increase of social capital with organization.