The effect of business intelligence on financial performance through innovation and brand success (The case study: private sports clubs in Rasht (

The aim of the present study was to investigate the effects of business intelligence through innovation and brand success on the financial performance of private sport clubs in Rasht. This is a descriptive - survey research. Due to limited statistical population, the sample size was equal to population (total number) were considered (N=n=49). To analyze the data and relationships between variables, Smart PLS 2 software was used. Findings show business Intelligence respectively had effect on financial performance of private clubs. Business Intelligence also had significant effect on innovation, but it had no significant effect on success of brand. Innovation, also respectively had significant effect on success of brand and financial performance. Success of brand also had on financial performance. Based on these finding, although business intelligence has the ability to predict financial performance, but understanding of this mechanism and achievement of financial performance, needs to pay attention to performance of innovation system and efficacy of brand management.