Investigation the Role of Market-Based Variables in Knowledge-Based Products Exporters Performance Improvement

During recent decades, developed and developing countries’ economy have changed incrementally. In these years, physical resources and assets have lost their strategic significance and importance of knowledge both in production and services has grown significantly. Knowledge is now recognized as the driver of productivity and economic growth, leading to a new focus on the role of information, technology and learning in economic performance. Due to these fundamental changes, establishment of knowledge intensive SMEs and production of Knowledge-based and high tech products has grown considerably. Operating in international markets is one of the most important aspects of knowledge-based products developers. Knowledge-based products export as an effective factor in economic development has been considered by developed countries for many years. Although, utilization of such an economic approach has not long history in Iran and investigation of related information indicates inconsistent results in this field. This paper reviews related literature to shed more lights on knowledge-based export performance and related challenges for Iranian practitioners and then introduces several solutions focusing on the factors affecting exporters’ performance through knowledge-based products in export markets, finally presenting some suggestions both on researches and/or executions.