Understanding Attitudes of Media Management Students towards Womens Sport reflected in National Media

The aim of this study was to investigate attitudes of media management students of Alborz PNU towards reflection of women’s sport in the national media and also to answer this question that whether there were any differences in attitudes towards the reflection of women''s sport in the national media between the two groups of boys and girls. This study was practical in terms of the achievements and results¡ descriptive according to the research objectives and field in terms of data collection. As the population including media management post graduate students was small¡ all the population was selected as the sample (n=120) and finally 95 questionnaires were used. Farhadian (2011) questionnaire (reliability=0.851) was used. For data analysis¡ descriptive and inferential statistics including one-sample t test¡ independent t test and Friedman test in SPSS software were used with 0.05 significance level. Findings showed that the national media failed to reflect women''s sport and to conform to strategies of women’s sport. Comments were somewhat better and more positive only in student sports and championship sport than other cases. Also¡ in terms of gender¡ there was a difference in men''s sports and championship sport¡ that is to say the boys considered the reflection of women''s sport more desirable than girls. On the contrary¡ the girls had more radical ideas about the superiority of reflecting men''s sport in the media. Finally¡ according to these findings¡ it is suggested that media authorities and sports and physical education officials should identify the existing weaknesses and shortcomings and try more to eliminate them.