Comparative assessment of social investment in neighborhoods by AHP method (Case study: Qazvin city)

Although the concept of social investment is a new and emerging field of urban studies, this concept is rooted in the social relations of mankind. Human naturally engages and interacts with others and satisfy their needs as living creatures. The effects of these interactions and their roles is complex; it is social capital avenue and it can be studied by various researchers.In this paper, by adopting a comparative approach to the evaluation components of social capital metrics awareness, participation and social trust among different communities, three regions of Qazvin had been paid attention. The research is undertaken using descriptive - analytical, qualitative data deploying a model designed to quantify and measure. Assessment model creating value tree and AHP method (AHP) and is designed with four levels .The findings of the study showed significant differences across social capital and its components.