Knowledge Management Performance Appraisal In Organizations With Effect On Crisis Management Process In Tourism Destinations (Case Study: Ardabil City)

The knowledge management in the tourism industry refers to knowledge-based strategies and it is one of the desirable business strategies in the contemporary era. Recent researches which inspired by the strategic management based on intelligence and knowledge, have shown that building sustainable competitive advantage through knowledge management is a common subject for services companies. Tourism destinations are constantly adapting itself to changing situations with the creation and using of knowledge in respond to it. As destinations and tourism organizations are unable to protect itself from the pressures, consequences and developments in the external environment. This feature approves the need to a knowledge management system across tourist destination which is available for all types of organizations to provide the required infrastructure for the cooperation between the organizations. This study aimed to evaluate the knowledge management in Organizations with effect on crisis management process in Ardabil, and so five components includes: knowledge acquisition, knowledge creation, knowledge storage, knowledge sharing and application of knowledge for knowledge management are studied. By objective, this research is an applied and a descriptive survey. The statistical population of the investigation includes managers and experts in organizations concerned with crisis management in Ardabil . the research statistical sample are 120 managers and experts from 19 organizations involved in crisis management of Ardabil. Data is collected using a researcher-made questionnaire. In order to analyze data, different statistical methods have been used such confirmatory factor analysis and one sample t-test and in order to analyze the data, the SPSS and LISREL software were used. The results of this study support the main hypotheses of the research. The results indicated on a poor assessment of the status of all components of knowledge management in solving the problems of natural disasters and crisis in the field of tourism of Ardabil. As destinations and tourism organizations are unable to protect itself from the pressures, consequences and developments in the external environment. This feature approves the need to a knowledge management system across tourism destination which is available for all types of organizations to provide the required infrastructure for the cooperation between the organizations.