An approach on quality improvement of city tourism services with Servequal model (a case study: yasuj city)

Tourism industry is increasing incredibly in Today's world. The accelerating growth of this industry has been caused that the 21 century is called the tourism century by most of exports. Yasuj city with natural tourism resources involves high quality. The present study by research on environmental and organizational factors and influential on tourist's satisfaction of yasuj, is providing the suitable cases for tourism improvement. This study is functional and based on a correlation and a questioner is used for data collection. The samples are the tourists that have traveled to yasuj in shahrivar, and also randomly sampling is used because of uncertainly of tourist's numbers. Data analysis is based on correlation. Since this is for evaluating the services quality. Then it has been performed based on tourist's satisfaction. The influential factors in tourism have been determined and they have been classified into environmental and organizational groups. Then, by the use of servequal (gap analysis), the expectation and exceptions of tourists are studied. The results show that there is a positive and significant relationship between environmental and organizational and also tourists satisfaction by the 0/512 and 0/676 factors.
Tourism industry is increasing incredibly in Today's world. The accelerating growth of this industry has been caused that the 21 century is called the tourism century by most of exports. Yasuj city with natural tourism resources involves high quality. The present study by research on environmental and organizational factors and influential on tourist's satisfaction of yasuj, is providing the suitable cases for tourism improvement. This study is functional and based on a correlation and a questioner is used for data collection. The samples are the tourists that have traveled to yasuj in shahrivar, and also randomly sampling is used because of uncertainly of tourist's numbers. Data analysis is based on correlation. Since this is for evaluating the services quality. Then it has been performed based on tourist's satisfaction. The influential factors in tourism have been determined and they have been classified into environmental and organizational groups. Then, by the use of servequal (gap analysis), the expectation and exceptions of tourists are studied. a