Identifying the Agility Enablers and Capabilities in the Hotel Industry via a Comparative Study with Manufacturing Sector

The aim of current study is to make a comparative investigation of agility variables in manufacturing sector and hotel services sector and determines the weights of these variables in order to create the best distinction between the two sectors in terms of agility. Therefore, in this study the agility variables of manufacturing firm were extracted from the literature and then was examined in agile hotels to be determined whether these variables in the agile hotels are considering as well as the agile manufacturing companies or not. The sample included active manufacturing companies located in the Toos industrial estate and three, four and five-star hotels in Mashhad. For collecting data were used through two questionnaire. Data were collected from Stratified sampling
method. Also the questionnaires collected was analyzed with MANOVA, independent – samples t test and discriminant analysis. Finally, according to the results of this study, it was found that there is a significant difference between the averages vector of agility variables in two groups. The variables that were causing these differences include continuing education, changing culture, cooperation, responsiveness, flexibility, speed and competency that theirs averages in hotels were more than averages in anufacturing companies. Also, combining the continuous education variable of determination and lexibility variable with specific coefficient, create the highest istinction between zthehotels and manufacturing firms in terms of agility.