Analyzing of global culture and national identity challenges in visual communication

Nowadays, the globalization process influence on all fields of art as well as the double impact that this has had on the art of all nations especially Iran .whatever the scientist is considered as global culture (this process influence on the graphic which is carrying the visual communications in the national and international scene.in this paper, I try to consider Iran's national identity and its reflection in the increasing interaction and global communication in Iran's graphics, Because it is not justifiable ,due to lack of research, The way effectiveness of this group of artists which is considered as globalization and global culture.in this paper ,research based on ) the tenth Social and cultural posters (main part )and final Tehran International Poster Biennial. And also in this paper, I try to survey the way of the Iranian Graphic Designers in relation to the representation of national identity in their work in the face of the globalization process based on a layer semiotic theory and also Views or focus of this group of artists of Iranian on national identity.