Measuring keyword density of websites of MSRT universitie's Libraries

Web is the most important medium for access and dissemination of information and therefore, academic libraries have developed websites for communication. Having a website with the highest ranking is a target for each university. As a result, they provide a list of titles, keywords and descriptions likely to promote their rank. Density keywords enhance the quality of information retrieval. This research aims to investigate the quantity and quality of keyword density on Iranian university websites.
This research was done with a content analysis approach. Research population consisted of fifteen websites related to the central libraries of MSRT universities in Tehran. Data analysis was done using a keyword density analyzing application software.
Findings: the survey indicated that none of the studied libraries had used proper keywords in their websites. The central library of the University of Tehran scored the highest visibility because it used more relevant keywords in its website tags. This library also ranked high in Google search results.
The research revealed that using keywords density and proper tag content on library websites can remarkably enhance library website rank and visibility which leads to better retrieval.
=matnechekideenglishboldChar>Keywords: keyword Density, Web Design, University Central Library, Meta Tag.