The Role of New media Technologies in the I.R. of Iran's Media Diplomacy

This article tries to study the role of new media technologies-especially social networks- in the field of international diplomacy. After determining the position of new media¡ it offers a model for I.R. of Iran''s diplomacy to utilize these social media. What is now we understand from global trend is the elevation of the status of diplomacy in international politics¡ and it seems that in the future¡ its status will be higher as well. However¡ this diplomacy is much more complicated than what existed in the past¡ and most of today''s governments don''t have any strategy to exploit and adapt to the new global realities. What makes it different from the past is nothing less than a fundamental transformation in the field of communication and information¡ which has changed the nature of many concepts¡ especially power. Today¡ information moves ahead of power and this evolution like an arms race in the field of information¡ causes rapid changes in communication technology and necessitates the study of nature of these technologies and offers a new definition and structure for basic concepts that influenced human destiny. Among these concepts¡ is diplomacy¡ that should be studied under the changing nature of a macro concept; that is¡ power. In this collection¡ the authors have tried to discover the mental models about the nature of future diplomacy and have analyzed these patterns. Finally¡ the authors have suggested the networking diplomacy as a doctrine with a new definition and structure as an efficient model for I.R. of Iran''s diplomacy.