Summary Developing Suitable Strategy for Rubber and Tire Industry with Delphi Method; Case Study: Iran Tire Factory

Stages of Strategic Management: The Strategic Management Process Consists Of Three Stages: Strategy Formulation Strategy Implementation & Strategy Evaluation. In This Research Indicate Just Strategy Formulation For Rubber & Tire Industry Tn IRAN TIRE Factory. Srtategy Formulation Includes Developing a Business Mission, Identify Organizations External Opportunities & threats, Determining Determining Internal Strengths & Weeknesses, Establishing Long - Term Objectives, Generating Alternative Srtategies & Choosing Particular Strategies To Pursue. This Research Includes 4 Stages I-ZERO STAGE: Establishing Mission & Long - Term Objectives. 2 - THE INPUT STAGE: The External Assessment (Economic Factories, Social Factories, Political Factories. Technological Factories & Competitive) and then Developing External Factor Evaluation Matrix (EFE). The Internal Assessment (Management, Marketing, Finance, Research & Development, Production, Computer Information System, Human Resource) and then Developing Internal Factor Evaluation Matrix (IFE). 3-THE MATCHING STAGE: Developing The Threats - Opportunities - Weaknesses - Strengths (TOWS) Matrix & Constructing The Internal - External (IE) Matrix. 4 - THE DECISION STAGE: Developing The Quantitative Strategic Planning Matrix (QSPM) At The End, Choose The Best Strategy For IRAN TIRE. Implementation All Stages, With CO-Working Delphi Grope & With Brainstorming Method. Defensive Strategies are suitable for this factory.