Evaluating the theory of diffusion of innovations in respect to consumers time of adoption (electronics industry)

Aim of this research is evaluation of “Diffusion of Innovations Theory” in relation with Electronics consumer's adoption. To do so, a population of Iranian TV-set manufacturers is studied. Five major companies, holding 95% of market share have been chosen. Selection of main variables has been based on a categorization by the Ministry of Mine and Industry in three groups of products (14", 21" and 29" TV-sets). Due to the confidential nature of data and to facilitate generalizing and deducing, all data have been coded. Tests and analyses relating to research hypothesis have been lead to this conclusion that distribution curve of Diffusion of Innovations in Electronic Industry (TV-sets), like the global pattern, does follow the normal curve. But categorizing various types of adopters does not follow a global pattern; distribution beneath the curve (Adopters Classifications) shows following record:- Lack of innovators is observed.
- Early adopters and laggards mark a level higher than normal.
- Early majorities and late majorities show a level lower than the normal limit.