The role of personality traits in distinguishing virtual social networks users and non-users

The purpose of study was to determine the role of personality traits in distinguishing virtual social networks users and non-users. The present research design was a cross - correlation. The sample research consisted of 194 student users and 76 non -users in virtual social networks (270 people in total), who were selected using multi- stage cluster sampling among undergraduates and graduate students of Tabriz University. To collect data, short form of the NEO Personality Inventory, a demographic questionnaire and for data analysis, discriminant analysis method was used. Data analysis showed that personality factors extroversion, conscientiousness and openness to experience, in order of preference, have a significant role in distinguishing users from non-users in virtual social networks (p