A SWOT Analysis of the Role of Social Media in the Lifestyle of the Members of Public Libraries - A Case Study of Shiraz City

Lifestyle can be a known pattern in any region or country and some believe that lifestyle is a personal or social concept affected by many factors. With today’s scientific and technological developments people’s daily interactions have been revolutionized. New media have affected various fields in the lives of different societies. This study uses a descriptive approach and looks into important lifestyle indicators such as clothing, behavior, eating, etc. in order to investigate the role of social media in personal and social lives of the members of public libraries in Iran’s Fars province using a SWOT analysis. The goal of this study is to understand how social media may have improved or harmed their lifestyles regarding the mentioned indicators. Finally some solutions will be proposed to improve individuals’ lifestyles using social media.