Analysis of satisfaction of rural business owners from the business development services in Malekan County

Satisfaction of rural business owners serves as an important factor in sustainability and development as well as economic prosperity and development of rural businesses. This study aimed to analyze the satisfaction of rural business owners of the services offered to them in Malekan County, East Azerbaijan Province. The statistical population consisted of 120 rural business owners in Malekan County. This is a practical research in terms of goal with a quantitative and exploratory approach. A questionnaire was used to collect data that its validity and reliability were confirmed by experts’ panel and Cronbach's alpha coefficient, respectively. SPSS v. 24 software and exploratory factor analysis technique were applied to analyze data. Exploratory factor analysis technique summarized the variables of satisfaction of rural businesses in six factors including insurance and facilitate from government and non-governmental Institutions (20.41%), decrease in production cost (11.62%), supporting the local community and profitability (11.08%), sustainability and research and development (10.49%), road and transportation (9.09%), investment and Production equipment (8.68%). Factors identified totally explained 71.57 % of the variance of satisfaction of rural business owners from services offered them in Malekan County.