Investigation and Analysis of the effect Cultural Intelligence on the Process of Tourist Attraction (Case Study: Managers and Experts in Qeshm Free Zone Organization)

The aim of the present study was to investigate the effect of different aspect of cultural intelligence, including metacognition, cognition, motivation and behavior effectiveness on tourist attraction in Qeshm Free Zone. The Population was a group of 89 managers and experts from Qeshm Free Zone Organization that 73 of them were randomly selected as the sample of this study. The Independent variables were different aspect of cultural intelligence and the dependent variable was effectiveness tourist attraction. For the purpose of data collection standard questionnaires (Early et al., 2004, Imai and Glfnd, 2010) and a researcher-made questionnaire were distributed. To analyze data firstly a simple regression and then a multi-variable regression were used. The findings showed that that all different aspect of cultural intelligence have a significant effect on tourist attraction in Qeshm Free Zone .and the most effective aspect is the behavioral aspect of cultural intelligence with a regression of 615%.