A study on the Effects of Environmental Graphics on Enhancing the Development of Urban Tourism

Invironmental graphics includes the visual attractions of a city; the city achieves the visual and beauty balance by the environmental graphics. The tasks of the environmental graphics are in the field of advertising and beautification of the city; the important topics of environmental graphics include the coordination with the urban environment, aesthetics and identification. The coordination, the first principle in this field will save the city from the visual disorder; the key task of the environmental graphics is formed according to the rules of the art and in relation to the architecture of the city; but the aesthetics and identification affect significantly the tourism attraction.
in this paper, relying on the aesthetics and identification of the environmental graphics and introducing the successful global examples in this field, the effective role of the environmental graphics for increasing the urban tourism is studied. In this regard, relying on the library resources and authentic sites, the successful examples of the environmental graphics in the world and their constructive role in attracting the tourists have been investigated by a descriptive and analytical method. Among the different kinds of the environmental graphics, the cases that are more indicative of the aesthetics and identification aspects, such as the urban sculptures and wall paintings that are attractive from the tourism viewpoint are studied instead of the cases which show the propagandistic aspect in this field. The result of this study shows that the innovative approach with considering the national identity not only increase the urban attractions but also cause to remain in the minds of domestic and foreign tourists permanently and develop the urban tourism.