The relationship of social networks on women busines's performance with the role of mediating entrepreneurship alertness and gender discrimination

The current research in the terms of purpose is practical and it is descriptive-survey based on data collection. It has been investigated The relationship of social networks on the women's business performance with the role of mediating entrepreneurial alertness and gender discrimination.The statistical population of the study includes the148 Iranian female business owners who attended the 13th Women's Entrepreneurship Development Conference. Using Cochran's formulas and Simple Random sampling, the sample size has been consisted of 106 women. The essential data has been collected by questionnaire. The data analysis has been conducted by the Structural Equation Modeling (SEM) using the Partial Least Squares and the statistical software PLS Smart was used. The research findings indicate that there is a significant relationship between the social networks and the women's business performance regarding the mediating role of entrepreneurial alertness and the gender discrimination. Since the social networks influence the women's business performance, so women could improve their business performance through extended and effective communication in the social networks.