Surveying the Relationship Between Green Packaging and Consumer Behavior of FMCG products

This research is conducted to investigate the factors affecting the purchase of Fast moving consumer goods (FMCG) products with green packaging in the behavior of consumers and their assessment of the tendency to use green packaging. Today, global consumption is being used to protect natural resources. This research is aimed at identifying factors that tend to favor consumer behavior in the use of green packaging. In fact, the goal is to investigate the relationship between the buying behavior of consumers and the FMCG of products with green packaging. The result of this research is the use of green packaging and the replacement of environmentally-friendly packaging rather than ordinary packaging. The present research is a descriptive survey in terms of target type, application and the data collection . The statistical population of the study is all people consuming FMCG products, which is very large and unlimited. Therefore, random sampling method was used for sampling. The sample size was obtained using Cochran's formula and 384 customers were considered as the statistical sample.The data gathering tool was a questionnaire consisting of 27 questions that were distributed after the completion of the statistical sample and after the gathering, the data were analyzed using linear regression method and using AMOS software.