Mediating Role of Consumerism on the Relationship between materialism and ecological footprint (The case of urmia citizens)

Changing in life style and consumption patterns has significant effect on environment, so that these changes increased ecological footprint (human effect on environment) and decreased ecological capacity. Along with other factors, two social factors viewed as effective factors on ecological footprint and made human and societies depart from environment sustainability, materialism and consumerism. The present study has been done with the aim of investigating the relationship among materialism, consumerism and ecological footprint. The population study is Urmia citizens and its statistic sample is 516 subjects in 15-64 ages that have been studied by use of survey method and cluster sampling. The achieved results show that variables such as materialism, consumerism and socio-economic status have had a positive and meaningful effect with less and meaningful effect of gender on rate of consumption’s ecological footprint among Urmia citizens. Also, the results of multivariable analysis showed that mentioned variables with variable of respondent’s gender generally explains 0.25 of changes of dependent variable.