The Semiotic Analysis of the Programs Rangin Kaman and Hezaro Shasto Shounzdah From the Perspective of Teaching Traffic to Children

Children are vulnerable to traffic situations, but in urban life, they inevitably are in traffic situations. Therefore, training traffic skills is essential to safe them. Traffic education is also important in terms of preparing children being responsible citizens in adulthood. Considering the capacity of baby TV programs to train traffic, in this article, texts from two specific children's programs (“Rangin Kaman” and “Hezaro Shasto Shounzdah”) have been studied based on three major approaches to traffic education. Semantic analysis of texts suggests that, while explicit educational messages provide recommendations to safe children in traffic situations, disable and inactive images of children as their personality is represented, and the lack of practical training influences empowering them in traffic actions. Also, the emphasis on personal safety undermines social responsibility in societal teachings.