The use of social media on job performance of Tarbiat Modares University's personnel

There is a continuous emergence of new technologies in modern society, and the most widely adopted are information technology. Today organizations perform business in a global and information enriched environment. They benefit from the existence of networks, such as the internet, that not only enable access to information, but are also a great means of communication. Relationships are one of the most important factors for the success of an organization. Expanding the use of social networks and social media has had a huge impact on both personal and professional aspects of life, so it is not surprising that organizations are sensitive to employees’ use of social media. In recent years a lot of research has been done on this subject, some of which has shown an improvement in job performance, while others imply a more negative impact. It is believed that employee's use of social media and its impact on job performance is affected by other factors that should be considered.
This research tries to prepare a comprehensive model to show both primary and secondary factors in the relationship between the use of social media and job performance. A questionnaire was used to gather the required information. The statistical population's sample of this study included 227 employees of Tarbiat Modares University. The results show a significant correlation between personal factors and use of social media, social media and social capital, job satisfaction, organizational commitment and job performance.