Evaluation of the perceptions and expectations of the quality of audit services using SERVQUAL model

The aim of this study was to evaluate perceptions and expectations of the quality of audit services is using SERVQUAL model. Like other services in other areas audit is a service provided by the team and is used by the group. It can be measured by global standard models such as Servqual. In this study, among the first applicants who request the services of a reputable institution in the field of audit services was conducted. A couple questionnaire to assess applicant's expectations and perceptions of preparation and accounting services among a sample of 55 firms were given to the applicant. The result show that between all five dimensions include tangible, reliability, responsiveness, assurance and empathy there was gaps. Largest gap is about responsiveness. In other words, the gap between what clients expect and what they get, was largest between other dimensions.