Sociological Study of Body Industry: Women Living in Tehran

This research aims at sociological investigation and understanding of body industry and cosmetic surgeries women. This research is conducted by qualitative approach and grounded theory method. The tool used to collect data was a semi-structured interview. Targeted sampling was used to select the interviewees and theoretical sampling was used to identify the number of people. The population under study is women living in Tehran who have experienced cosmetic surgery. The number of examined sample is 27 women aged 20-60 who have experienced aesthetic surgery. Based on the findings, the causal of the research were the fear of being rejected and a negative mental picture of oneself. The desire for modernism and beauty is the pivotal phenomenon of the research, which has happened in the context of social values and family conditions. Social constraints, sense of conflict, intervening conditions, promotions and encouragement by others for surgery are the facilitating causal of the research. The implications and effects of the body industry in this study are increasing confidence, saving time and economic savings.