Influence of Behavioral finance factors on the decisions of individual investors

Behavioral finance asserts that the attitude of investors to the capital market is a function of investment psychology, his ideas and his position in relation to risk. Research shows that many micro and macro factors that are measurable and non-measurable, affect the behavior of investors.
According to importance of this issue, this study examines the factors influencing investment that pays investors to invest in the capital market. In line with this study, we examined the characteristics of investors in the Tehran Stock Exchange. Data collected through questionnaires. Using multiple regression analysis is the relationship between the variables is measured.
The Research outcomes show that, Current yield, saving, Income & Record attendance at Exchange, Have the highest impact on the volume of people investing in the stock exchange.