Role of human resource management functions on the international marketing ecosystem

The main purpose of the present research is to investigate the role of human resources management functions on the international marketing ecosystem for small and medium enterprises. This research is applied in terms of purpose and in terms of the nature of the descriptive-survey method. The statistical population of the study is managers of small and medium-sized companies in Tehran who have experience in international markets. To determine the sample size, 181 managers of these companies were selected using the Morgan table. Sampling method was also stratified random sampling. The data gathering tool was a questionnaire. For localization and assessment of validity, they were provided by a number of management experts and marketing staff. The reliability of questionnaires was also used by Cronbach's alpha coefficient. To study the hypothesis of the research, structural equations were also used using Lisrel software. The results show that HRM functions have a positive and significant impact on the international marketing ecosystem for small and medium enterprises.