Strategic Planning for Develop Religious Tourism in Shiraz City

Today, tourism and tourism economic is becoming one of main factors in world economic trade that was known as basic factors in stable development. Religious tourism is one of the most important subsets of tourism, so, since Shiraz city has very religious attractions like the shrine of Ahmad-ebne-Musa (Shah Cheragh) and this is as third shrine inmate, this factors have caused tourist attraction for Shiraz. Then, goal of this research is understanding of capabilities, attractions, religious tourism weakness this city, using SWOT model and to show suitable strategies for developing this industry. This research has done using descriptive – analytical methods and data collection has been performed through documentary and field and survey methods. The results show Shiraz as religious tourism city, has very potential and practical capabilities that it has not arrived to suitable situation. In order to, shrine of shah cheragh and another famous shrines with weighted score 0.236, are as one of the strong factors and management weakness and loss of stability in tourism management with weighted score 0.244, are as one of weak factors, to developed shrine of Shah Cheragh as the most important religious tourism development factors with weighted score 0.252, is as the most important opportunity, and to exist many organizations and disagreement between their, with weighted score 0.244, has known one of the most important threat on religious tourism development. Aggressive competition strategies are provided for using strength points and remove religious tourism development weaknesses in Shiraz city.