Ethical dimensions of social capital and its relationship to marketing factors, supervision and Sepah Bank branches in Qom

Social capital links between the components of a communications network as a valuable source refers to the norms and mutual trust is the realization of the goals of the members. Seeks to offer an honest and genuine ethical marketing a product in the field of cultural and social values of the consumer. This research aims to examine the ethical dimensions of social capital and its impact on marketing components in Qom province is Bank Sepah. The study population included all employees of the branches of Bank Sepah deals Qom province at the time of the study (1394) 227 people. The sampling method was simple random sampling. Study sample for the study was limited by the relationship between population (Cochrane) is selected. That the sample was 143 people.
Using a questionnaire which its validity by experts and its reliability by calculating Cronbach's alpha coefficient has been done. Alpha above 0.7 indicates good reliability is a research tool. Qrzyh analysis research through correlation test was performed and the results showed a significant positive relationship between social capital and ethical marketing there.