Designing the Framework of entrepreneurial marketing network in pharmaceutical small and medium sized enterprises

Networks and networking has been determined as a tool which can be used to improve the marketing of entrepreneurial organization. Small and medium-sized companies use the networking because of being cost effective and useful and on the other hand this is in relation with limits and facilities. There is not networking in the medical companies so surveys in this area should be accomplished. Thereby this survey can be a beginning point of such researches in the future.in this research we have had an interview with managers of medical companies of Tehran and we reach to some results about networking in marketing. After collecting data we analyzed them by Atlas T. according to interviews the managers of small and medium-sized companies in medical realm uses networking in marketing in addition to using the communication activities such as cooperation and social participation.