The Unifying Importance of Environmental Graphic Design in Historical Places: A Case Study of the Universal Heritage of Chogha Zanbil

Individual, social and vernacular identities, all around the globe including our country, have been and will be a controversial issue. Reaching workable approaches in this respect requires interdisciplinary research and not mere making cliché generalization. Revitalizing social and vernacular Persian iden-tity is only possible through preserving Persian culture and civilization. Hence, rejuvenation of cultural beliefs and customs paves the way to restoring the unity and identity of ethnical groups. In this respect, taking into consideration the visual identity of environmental graphic design as well as the furniture of  human habitats reflecting the dominated life style is one of the basic sulotions This follows that the vernacular context of historical places, as a symbol of culture and civilization of a nation (or local people), should be preserved and restored. Looking at the identity of historical places, in general and the uni-versal heritage of Chogha Zanbil, in particular, this research has focused on the issue that the similar studies, while representing the glorious culture and civilization of the post can create a sense of cultural affinity familiarity and continuity in visitors’ minds. The data were collected based on library sources and then analyzed descriptively.