Studying the Role of Mass Media in Reducing Obstacles of Cultural Development

Given the significance of cultural development concept as well as the lack of serious studies in this regard, the present research aims to determine the obstacles of cultural development and studying the role of mass media in reducing obstacles.
To reach this goal, the researchers, using the method of analyzing qualitative content, have devised a conceptual model by conducting in-depth and semi-structured interviews with a group of experts and integrating their views into theoretical literature of research and documentary studies.
The findings of the article indicate that cultural development confronts with structural, legal, technological, economical, historical, behavioral and environmental obstacles.
The authors of the article conclude that mass media, due to their specialized functions, can focus on behavioral, environmental and historical obstacles through actions such as thinking, valuing, normalizing, symbolizing, socializing, identity, cultural development, modeling, behavioral innovation, creativity, self-esteem and self-education improve the process of cultural development.