Assessing the Satisfaction of Tourists with the Quality of Tourism Services in Coastal Cities (Case Study: Tonekabon City)

Aim and Understanding and measuring tourism satisfaction is one of the most important issues in the tourism industry because satisfied tourists intending to transfer their positive experience to other potential tourists are likely to return to destination and provide positive quotes from the destination.
This research was conducted to assess the satisfaction of tourists with the quality of tourism services in Tonekabon coastal city. For this purpose, 322 questionnaires were distributed among tourists by random sampling method. Data are evaluated using SPSS software. Findings: The results showed that the satisfaction of tourists with the quality of tourism services is moderate.
Tourism satisfaction for tourism purposes will help planners and authorities to change their strategies and increase the satisfaction of tourists.