Present the Model of the relationship between financial intelligence behavioral trends and their impact on investors decisions based on the theory of planned behavior

Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
In this study we present a modle to show the impact of financial intelligence and behaviors tendencies of invester`s decisions based on the theory of planned behavior. statistical community in this research is Tehran stock exchange.the data collected through Standardized questionnaire including,investment decisions that distributed among active investors in Tehran stock exchange in the second half of the 1395 were distributed.analysis of data is based on t-test and using spss 23 , smart pls3.to assess normality we use the kolmogrof-smirnof test.the results show that variables such rational behavior,the behavior of the messes,reaction,behavior based on experience and trial and error behavorial based on behavorial and attitudinal trends,norm behaivior perceived behavior control based on financial intelligence and eventually effect investment decisions. The impact of behavioral tendencies 0.822 and financial intelligence was 0.810 and behavior tendency to have a greater impact on investment decisions is financial intelligence.
Language:
Persian
Published:
Journal of Investment Knowledge, Volume:7 Issue: 25, 2018
Pages:
203 to 222
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